EN
The University College of Business successfully organized the 12th International Scientific Conference on the theme “Digital Transformation and Artificial Intelligence: Economic, Legal, and Social Perspectives.” The conference brought together academics, researchers, and professionals from various national and international institutions, creating an important platform for the exchange of ideas and research findings on the latest developments in artificial intelligence and digital transformation.
At a time when technology is transforming the way we live, work, and interact, the conference focused on the impact of artificial intelligence and digital technologies on the economy, legislation, education, and society, as well as the challenges and opportunities they present for the future.
During the conference, dozens of scientific papers were presented by researchers and experts from different fields, addressing topics such as artificial intelligence in marketing and finance, digital transformation in organizations, cybersecurity, education in the AI era, sustainable development, the digital economy, emerging technologies, and the legal and social aspects of artificial intelligence.
The Rector of the University College of Business, Prof. Dr. Ylber Bezo, welcomed participants and academic representatives from Albania, Kosovo, Latvia, Lithuania, Slovenia, Croatia, Slovakia, Georgia, and North Macedonia, fostering international cooperation, scientific dialogue, and the exchange of academic experiences.
The conference reaffirmed the commitment of the University College of Business to promoting scientific research, innovation, and international cooperation, contributing to the development of a more advanced society driven by technology and knowledge.
